Ep 86: I'm Updating My Brand and Here's What It Means For You

I am excited to announce a big change I am making to my brand, why I’m doing it now, and what it means for the future of this show, website, and my business.

It sounds super dramatic and while it is a big change, I don’t want you to worry. The changes are big in branding - so the name of the website and look of it will be changing, but the content and the reason behind what I teach and discuss will be staying mostly the same.

A few weeks ago I had this nagging feeling in my gut that I was not getting my message out to the people I could really be helping. While I relate to minimalism and love the tenets of living with only the things I feel are necessary to enjoy my life, I know I have a LONG way to go until I would feel ready to call myself a true minimalist.

However, there is something about the label of minimalism that makes me cringe just a bit. I’ve never felt extreme enough to help people who want to be hard-core minimalists. But, for the people who want to live with less stuff, the word minimalism puts them off as it feels too unattainable.

So in order to help the most people (especially those who need it the most) find this website and podcast, I am changing the name. It’s all laid out in this episode and I hope you enjoy it. Don’t forget to explore the newly designed website too.

This episode of the Wannabe Minimalist Show will also help you discover:

Why I decided now was the right time to change my brand
How the change will affect this podcast (or not)
The steps I took to evaluate the name of my business
What people in my real life think when I talk about minimalism
The big goals behind what lead to this change

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